Italian Style · 13 August 2023
As of June FIAT stopped producing grey cars. The decision was made to enhance the importance of colors in life, embodying the Italian way of living and reaffirming the Brand’s New Dolce Vita value. Even its logo demonstrates this vision.The colors are inspired by the Italian Sea, Sun, Earth and Sky. Intended to strengthen Fiat's leading role as the brand of joie de vivre, colours and optimism," says CEO Olivier François. Sicilia Orange, Gelato white, Passione red or Venezia Blu.