Alassio, a glamorous Ligurian Riviera destination since the early 20th century, offers diverse cuisine from beachfront eateries to cosmopolitan restaurants. Known as "the pearl of the Western Riviera," it features 3 km of sandy beaches, the vibrant Budello shopping street, the Muretto wall decorated with signed tiles, and Baci di Alassio sweets made from hazelnuts, cocoa, and honey. Unlike pebble beaches elsewhere, Alassio has a gentle seabed and soft sands, perfect for families.