Italian Design · 14 May 2025
Lido symbolizes the essence of summer! In Italian, "lido" means "beach" and often refers to bathing beaches or resorts, like "Lido di Venezia" or "Lido di Ostia." With Gucci's new Lido campaign launching, summer is on the horizon! Inspired by Italy’s historic beach clubs, the campaign features images by Jim Goldberg, highlighting Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson enjoying time by the sea.