Al Pacino and Robert De Niro appeared in the "Warmer Together" global campaign for Moncler, launched in October 2025. And it just won the Luxury Grand Prix at the 73rd Cannes Lions International Festival of Creativity in June 2026. The Moncler campaign, which celebrates themes of love and human connection, shows both actors wearing black Moncler jackets, including the brand's Maya 70 puffer jacket. The black-and-white portraits for the campaign were lensed in New York by renowned photographer Platon. This marks the first-ever joint brand campaign for the two long-time friends and Hollywood icons.
For over 70 years, Moncler has been a symbol of warmth. However, beyond its well-known outerwear, the brand aimed to reshape the concept of warmth: not just shielding from cold but fostering human connections that bring people closer. To introduce its new global platform, Warmer Together, Moncler featured longtime friends and Hollywood icons Al Pacino and Robert De Niro in their first joint fashion campaign. Photographed in black and white by acclaimed portrait artist Platon in New York, the campaign highlighted five themes—Friendship, Respect, Connection, Trust, and Warmth—through intimate chats and cinematic portraits. Instead of emphasizing products alone, the campaign showcased genuine relationships, with Pacino and De Niro's decades-long friendship embodying the idea that true warmth is meaningful when shared. The campaign was rolled out worldwide across outdoor, print, digital, social media, and film formats. Accompanied by a soulful cover of Bill Withers' Lean on Me by Tobe Nwigwe and Fat, the project combined storytelling, emotion, and Moncler's signature designs, like the Maya 70 and Bretagne jackets. Warmer Together transformed Moncler from a brand known for outerwear into one representing human connection. By featuring two of cinema's most renowned figures, the campaign attracted global attention, reinforced the brand’s emotional positioning, and emphasized that warmth is found in the people we share it with, not just the clothing we wear.
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