The true Dolce Vita is at Lake Como, with Villa Flori as the star of Bric's new campaign. It offers a fresh travel perspective blending elegance and slowness against Lake Como's iconic scenery. The historic 19th-century villa, overlooking the lake and surrounded by cedars, sets the scene for a story celebrating a modern "dolce vita." More than just aesthetics, it's an invitation to rediscover travel as an authentic, slow-paced experience that values everyday gestures. Designed as an unofficial guide to the Real Dolce Vita, the campaign portrays a slower, more spontaneous style of travel, where every detail matters—from arriving at the hotel to enjoying moments of socializing and pausing to observe the landscape. Villa Flori, with its gardens and terrace overlooking the lake, becomes a key part of the story.
The location was selected not only for its scenic beauty but also for the strong connection between the Brics brand and the Larian region, which plays a central role here. Scenes of daily life and suspended moments intertwine in an elegant, cinematic narrative at the shoot's core. Protagonists move effortlessly through waits, encounters, and rituals, embodying stylish but unobtrusive journeys. Iconic brand collections are featured: Bellagio trolleys symbolise discreet elegance; Firenze for relaxation and sharing; Life and Life Pelle for intimate travel with quality and authenticity; and X-Collection for modern freedom—lightweight, versatile, and journey-ready.
With "The Unofficial Travel Guide to Real Dolce Vita," Bric's highlights Lake Como as a symbol where travel becomes experienced, style, and memory. Bric's, founded in 1952 in Olgiare Comasco, is an Italian brand known worldwide for luxury luggage and accessories. With over 70 years of history rooted in passion, craftsmanship, and attention to detail, Bric's collections blend research, tradition, innovation, and functionality, balancing craftsmanship with modern trends to create a perfect mix of form, function, and design. Today's Bric's reflects the timeless elegance typical of its region, Lake Como, which blends harmoniously with the metropolitan and cosmopolitan style of Milan, a city that draws its gaze and identifies with it, and is home to the prominent Galleria Vittorio Emanuele Flagship Store.
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