World Tiramisu Day (#TiramisuDay) is celebrated on March 21st, coinciding with the first day of spring. It is an international celebration dedicated to Italy's most beloved dessert, designed to celebrate its history, popularity, and numerous variations, with a market valued at over €353 million. March 21st was chosen for its connection with the start of spring, and it will be a day packed with events, promotions, new variations (such as popcorn or "pizzamisu"), and a high volume of online orders, particularly through Deliveroo. Tiramisu is an icon of Made in Italy, beloved worldwide, with Bari, Trento, and Cremona among the cities where passion is growing most. And there is also a Tiramisu World Cup: In addition to March 21st, there is the prestigious annual "Tiramisu World Cup" competition, usually held in October in Treviso.
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