In 2026, Italians primarily want to travel to European capitals, exotic destinations such as New York and Sharm El Sheikh, as well as seaside locations like the Canary Islands. Additionally, they aim to achieve economic stability, tackle social inequality, and invest in new technologies, including artificial intelligence. Despite the anticipated economic challenges, they hope that 2026 will bring growth and sustainable development. Travel-related wishes include popular destinations such as Paris, London, Vienna, New York, and the Canary Islands (Tenerife, Gran Canaria). More distant locations like Dubai, Istanbul, Sharm El Sheikh, and Marrakech are also among the most sought-after. There is an increasing demand for personalized experiences, with hotels being viewed not just as places to sleep but as true "experience hubs," offering amenities such as spas, restaurants, and various services. Travel is viewed as an opportunity for renewal and rejuvenation after a challenging year.
There is a significant desire to tackle social inequalities and precarious employment, as millions of Italians earn very low wages. There is optimism for sustainable economic growth, particularly through investments in sectors like data centers and artificial intelligence, to enhance Italy's competitiveness with other European countries. And there is optimism that 2026 will signal a turning point towards a more modern, equitable, and competitive development model, featuring stable governance and the full operationalization of the National Recovery and Resilience Plan (NRRP).
The upcoming eighth centenary of the death of Saint Francis of Assisi will be celebrated in Italy with various events honoring his memory. And of course, the upcoming Milan-Cortina Winter Olympics from February to March, is important. This global sporting event will highlight both Milan and the Dolomites. This prestigious occasion will bring the world of sports to Italy and mark the beginning of a season filled with major events. Such as the Sanremo Music Festival which will take place from February 24 to 28, 2026, once again hosted by Carlo Conti for the second consecutive year. This long-awaited event is a staple in the Italian cultural calendar. And from January 1 to February 17, the Venice Carnival transforms the lagoon into a vibrant stage for masks and celebrations. This year it celebrates the Olympics with a theme that intertwines history, art, and sport, paying tribute to the universal themes of play and challenge.
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