Gucci - Return to Glam 70s

Instead of a traditional runway show, Demna launched a new era for the brand by releasing a lookbook titled "La Famiglia" on September 22 on Instagram and premiered a film called *The Tiger* on the opening night. Directed by Spike Jonze and Halina Reijn, the film featured a cast including Demi Moore, Elliot Page, and Gwyneth Paltrow, who wore looks from the spring 2026 collection as they posed for photographers. *The Tiger* showcases themes from the lookbook of 38 archetypal personas, opening with Moore's portrayal of Barbara Gucci, the iconic heiress. The film combines dark comedy and reality, focusing on Barbara’s chaotic birthday celebration with her family and a *Vanity Fair* writer. As the evening unfolds, chaos erupts when a wellness tincture mixes with alcohol, highlighting the quest for perfection within a powerful family dynamic. Each character showcases new collection pieces, described by the brand as an expression of the “Gucciness” of Gucci.
This collection reinterprets Gucci’s identity with a mix of sexy and classic silhouettes, available exclusively at 10 boutiques worldwide from September 25 to October 12. It includes daring looks, such as glistening vests and open silk shirts, for the “Partyboy” and “Narcisista,” while more traditional pieces, like a tailored suit for the “Direttore,” are also featured. The “Nerd” archetype is characterised by a knit vest featuring 1970s red-and-green stripes, paired with trousers and a cropped leather blazer. The collection featured knee-length faux fur coats accented by gold chain belts, as well as elegant silk dresses in deep burgundy tones. One notable piece was a sleeveless charcoal sequin mermaid gown, distinguished by its ruffled tulle detailing. White dresses adorned with multicoloured floral accents were enhanced with Medici-inspired collars. Additionally, sequin tube dresses evoked the glamour associated with Studio 54’s iconic style.
Fendi - Sporty and colorful

Silvia Venturini Fendi's latest collection for Fendi moves away from quiet luxury, introducing bold colours, floral prints, and striking accessories. Set to launch around the 2026 Olympic Winter Games in Milan-Cortina, the collection features psychedelic florals and ’90s influences, aiming to "elevate the everyday." Key pieces include silk faille track jackets, perforated leather anoraks, and vibrant combinations of sporty and chic styles, like tracksuits paired with high-waisted bikini briefs. Standout designs incorporate lavish embroideries and sequins in bags, while colours range from bubble-gum pink and Yves Klein blue to bright yellow. Fendi emphasizes craftsmanship with textured pieces and encourages embracing vibrant hues in fashion, reminding us that a splash of colour is much needed in today’s cultural climate.
Did I mention the bags!!! Fendi's approach to its iconic It bags has evolved, yet it still features a stunning array of unmistakable Baguettes. These bags are embellished with eye-catching 3-D sequin flowers or crafted from luxurious cable-knit silk. This season, however, creative director Silvia Venturini Fendi has also designed something special for women who radiate inner beauty.
Prada - Uniform Style

The world is currently divided and filled with tension. In this context, Miuccia Prada and Raf Simons showcased their Spring 2026 Prada collection in Milan, presenting two contrasting characters: dystopian workers in structured boiler suits and reborn debutantes in crystal-studded gowns with intentionally wrinkled bubble hems. Its collection was inspired by uniforms but brought glamour to the Milan show with boxy shirts, pleated trousers, puffball skirts, and satin opera gloves. While global conflicts and military displays make uniforms a controversial choice, Miuccia Prada remains drawn to their elegance. The show kicked off with a boxy short-sleeve shirt featuring buttoned pockets—the kind typically adorned with insignia or name badges, but in this case, highlighted with Prada’s iconic triangle logo.
Emporio Armani - a sophisticated take on Emporio

Thursday's collection for Emporio Armani, the brand's more affordable label, marked the first catwalk show since the passing of its founder. After the show, models led the audience in applause as Silvana Armani, the founder's niece and head of womenswear design, took a bow in her uncle’s honor. The collection included a sleeveless tailored coatdress adorned with ruffled organza epaulettes, reflecting the frilled lace cuffs that Giorgio Armani was known for. Floral prints were reimagined in shades of grey. Silvana Griffiths, the designer, stated, "My job is to create clothes that make women feel powerful, and fussy clothes don’t achieve that. Garments that are overly complicated and difficult to wear detract from your power."
The collection offered a sophisticated interpretation of Emporio's style, featuring lightweight robe coats, loose bohemian vests, ribbed cotton jackets, and puckered silk shirts. These pieces were paired with wide-leg trousers or harem pants that showcased his signature ikat prints. Sporty elements were also incorporated, such as drawstring backs on tailored jackets and scooter skirts. The footwear ranged from low-heeled to flat shoes, including boots. Soft layers of sheer silk added a delicate touch, with periwinkle windbreakers, peach flowing skirts, and an eye-catching strapless dress in seafoam green, cinched at the waist with a black obi belt.
Dolce & Gabbana - Pyjama-Party

Dolce & Gabbana showcased a collection that transformed pajamas into high fashion. The creative directors took classic, menswear-inspired sets and added modern flair. Some pieces featured sharp lines for a sophisticated look, while others sported a relaxed, oversized fit. Adorned with crystals, these sleepwear essentials became bold statement pieces. Models wore faux fur slides and oversized faux fur coats, merging the comfort of home with fashion.
But Dolce & Gabbana pulled off a great public relations stunt with Meryl Streep and Stanley Tucci surprising attendees by arriving fashionably late in character as Miranda Priestly and Nigel Kipling from *The Devil Wears Prada*. Dressed in couture, they entered the venue as if on a film set, attracting a flurry of cameras. The crowd, made up of industry insiders and editors, erupted in applause, while Anna Wintour, seated front row, acknowledged the moment with a smile.

Alberta Ferretti - Kimono-layered Dressing

Lorenzo Serafini has designed the perfect wardrobe for comfortable living and stylish entertaining at the Alberta Ferretti showroom, which features wall-to-wall cream carpeting. Drawing inspiration from the 1970s hostess Tina Chow, Serafini infused the collection with Italian flair, showcasing airy caftans, kimono-like dresses, and loose pyjama pants. These pieces are accessorized with pebble-studded moccasins, suggesting that the hostess is ready to dash out for more wine if needed. “I envisioned a wardrobe that is ideal for staying home, surrounded by loved ones,” he stated, emphasizing comfort and ease. Unlike many spring collections that can feel stiff, Serafini’s designs are ultra-light with flowing, scarf-like constructions. The colour palette begins with cream and evolves into blush pinks and pale mint, all accented by beautifully pleated dresses. Serafini took over the brand just a year ago after a decade at Philosophy, which is now integrated into Alberta Ferretti. In a recent interview, he cited “timeless elegance, whispered femininity, and a celebration of individuality” as the key qualities of the Italian fashion house.
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