In the Puglia countryside, away from tourist hotspots, abandoned 16th to 18th-century masserie are being transformed into luxury retreats. Originally built by wealthy landowners for olive oil and wine production, these historic farmhouses feature thick stone walls for defence against Ottomans and pirates. Today, they promote sustainable tourism in a region celebrated for its cultural traditions and Mediterranean cuisine. The revival of masserie began in the early 21st century as a new generation recognised its restoration potential. For example, Masseria Torre Coccaro, near Savelletri was one of the first to lead the way when owner Vittorio Muolo’s family turned an abandoned masseria into a sustainable luxury hotel. Savelletri is a sleepy seaside town on Puglia's Adriatic coast, best known for the luxury Borgo Egnazia resort. Masseria Specula, one of the newly renovated masserie in the quiet Manduria region; a two-hour drive from the Bari airport and 10-minute walk to the sea. Othere include, Masseria Bambarone features a sculpture garden, while Biomasseria Santa Lucia preserves original Italian frescoes and symbols on its tower walls, located near an archaeological site of Basilian monks.
Masseria Specula
Carlo Tommasino, the owner of Masseria Specula, which dates to 1611, purchased the property in 2022, when it was in a state of disrepair. He knew he would have to do a complete nuts-to-bolts renovation, a huge undertaking. After over a year of construction, the masseria opened in 2023 with six guest rooms. (He’s in the planning stages of expanding to ten rooms total.) To differentiate his masseria from others, Tommasino mostly focuses on hosting small retreats. The luxury of Masseria Specula lies in its natural aesthetic—the deep sunsets, the quiet, contemplative olive grove, and the tucked-away corner for nightly bonfires.
Masseria Torre Coccaro
On the other side of Italy's heel, Muolo's father acquired Masseria Torre Coccaro, dating back to the early 1500s. A 37-room estate overlooking the Adriatic Sea, from a family friend. This masseria was formerly owned by the Marquis Palmieri of Monopoli, a 16th-century nobleman known for his role in the Crusades. After it became unprofitable, the Marquis left it to caretakers who passed it down through generations. With a commitment to cultural heritage, Muolo and his family cultivate fruits and vegetables and produce olive oil from 1,000-year-old trees, all of which are used in the hotel. The masseria offers traditional Pugliese cuisine, featuring fresh fish and pizza, at various on-site restaurants, catering to both casual and elegant dining experiences. Torre Coccaro has established an art foundation that invites artists from around the world to collaborate with artisans in the community.
Both Masseria Specula and Masseria Torre Coccaro focus on sustainability and preservation during the renovation of their masserie. They collaborated with local artisans to address challenges, including a regulation that prohibited altering the farmhouses' exteriors. Their goal was to maintain authenticity and showcase history while providing luxury accommodations that benefit the local community. Masserie in the small towns of Puglia are all unique; some are large estates, while others are smaller, with varying levels of fortification based on local threats. With their quiet stillness, fresh air and overall sense of harmony, Puglia’s masserie, far from the madding crowd, provide a reset from the frantic pace of modern living.
Other exclusive Masserie
The most exclusive masseria in Puglia is a matter of personal preference, but among the most luxurious and renowned are Masseria Torre Maizza, Masseria Petrarolo, Borgo Egnazia, and Masseria Calderisi. These properties offer high-end services, sophisticated design, and breathtaking locations, ideal for an unforgettable stay. For example: Masseria Torre Maizza (Rocco Forte Hotels): A 5-star hotel with a spa, gourmet restaurants, and a strategic location near the sea; Masseria Petrarolo: a historic residence with nine bedrooms, two swimming pools, panoramic terraces, and a dreamlike atmosphere among olive groves and lavender.
Borgo Egnazia: a luxury resort with a wide range of amenities, including pools, restaurants, a wellness center, and activities for the whole family. Masseria Calderisi: a wellness oasis with a wellness center, indoor restaurant, outdoor pool, and private beach access, according to The Lost Avocado.
These masserie combine the charm of Apulian tradition with modern comforts and impeccable service, making every stay a unique experience
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