Lido is for me the ultimate expression of summer! In Italian, "lido" translates to "beach" or "shore". It can also refer to a specific type of beach, often a bathing beach or beach resort. It can also refer to a beach or shore as part of a place name, such as "Lido di Venezia" or "Lido di Ostia". So with the new Gucci Lido campaign being launched, you know that summer is not far away! Inspired by the historic beach clubs along Italy’s coastlines, the new Gucci Lido campaign showcases images by photographer Jim Goldberg, known for his distinctive use of written reflections. The campaign features Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, as friends gather by the sea where time stretches and the usual pace of life gives way to something grounded, yet full of possibility.
Accompanied by a special video directed by rubberband, the Gucci Lido campaign conveys a sense of time stretching, where life’s usual pace gives way to a grounded yet hopeful atmosphere. As days unfold with a natural rhythm, people are drawn together by a shared desire for escape and the thrill of discovery. The curated cast models pieces from the new collection, featuring fluid silhouettes with Flora Prints, airy textures, and a vibrant color palette with the famous Gucci Ancora Red which matches so well with white. This dance of colors and fabrics evokes feelings of lightness and leisure.
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