The tie-up between the two fashion brands - Gucci and Palace – which operate in different markets yet seem like natural companions – comes with a typically eccentric ad campaign. Following previous link ups with adidas and the North Face, this is the partnership with Palace, the skateboard and streetwear brand set up by Lev Tanju and Gareth Skewis in 2009.
With Palace known for its own witty and irreverent advertising, and Gucci building a reputation under de Michele, Gucci's Creative Director for super stylish yet offbeat campaigns, the collab seems guaranteed to bring covetable products alongside some great ads.
Palace has been a defining underground force in men's fashion in the past decade, and together with Gucci, offers a collection that is quintessentially both the Italian House and the British brand. The collection will be retailed online from October 21st exclusively through Gucci Vault, the concept store launched by Gucci in September 2021. For the first time since its inception, Vault will also be taken offline and IRL, assuming physical form through pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok, as well as take-overs of Palace stores in London, New York, Los Angeles and Tokyo, the first time the brand has ever allowed another creative to reconfigure these cult destinations.