Fendi will be outfitting the AS Roma soccer team starting with the 2022-23 season. For Fendi, this is a first and reinforces Fendi's investment and passion for Rome as a city. Both brands AS Roma and Fendi share similar values and were established about the same time. Silvia Venturini Fendi, artistic director of accessories and menswear, has designed formal and casual looks in a dark blue color, together with the signature hues of the Roman football team, yellow and dark red. Obviously, the uniforms are made in Italy.
“The idea within this collaboration is creating a meeting point between the sports and fashion world through a common denominator, Roman roots and a strong link to the eternal city,” Venturini Fendi said. The collection will be presented at the start of the 2022-23 Italian League soccer season, alas at the end of August. The vice president of AS Roma, stated that the partnership is another step of the club towards International excellence, but while maintaining a unique sense of Roman essence. Both brands, Fendi and AS Roma represent together for the city of Rome, its history and traditions.
Fendi has strengthened its ties with the Italian capital over the years, supporting major renovations, including of the Fontana di Trevi, which began in 2013 and was completed in 2015 — followed by a couture show held at the location in 2016; in the Fendi for Fountains project, as well as the landmark Temple of Venus and Rome, for example, and the Palazzo della Civiltà Romana, which serves as the brand’s headquarters in the city.