Mozzarella di Bufala Campana PDO: the social media campaign to conquer the Millennials

Many Italian agri-food companies are pulling themselves out of the crisis; post pandemic. Like the Mozzarella di Bufala Campana Dop, a product that is a brand in its own right with a growth trend also in 2021, exceeding 54 million kg of certified production. Over 7% more than the previous year and 22% compared to five years earlier. At the Cibus in Parma, the Mozzarella di Bufala Campana Dop Consortium announced the launch of the new communication campaign (in partnership with the McCann Worldgroup Italy group).  

Consolidated the foundations now is the time to attack new markets. And the main one is that of the Millennials, the heart of Italian families with true decision-making power. "The challenge now is to be able to win over younger consumers - says Domenico Raimondo, President of the Consortium, explaining the new campaign - to differentiate our product in the dairy market by positioning ourselves more and more as a product of excellence and to enhance its unique elements; creating information and awareness ". The latest campaign Mozzarella di Bufala Campana DOP features Nonna Rosetta by Casa Surace in a new commercial.

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