Italian fashion house Dolce & Gabbana just announced the opening of not just one, but two, stores in Milan exclusively dedicated to their home decor line - DGCasa. The rationale for two different stores? In order to cater for customers, who on one are searching for something statement-making, like made-to-order couches and coffee tables. But there are other customers who may just want place textiles, or ceramics to accentuate their interiors. By splitting up the big ticket items and the smaller ones, they believe they are better able to curate for individual interests and ages. “We wanted two different stores, each dedicated to specific product categories, but at the same time complementary,” Domenico Dolce and Stefano Gabbana.“ The boutique in Corso Venezia 7 houses twill and duchesse cushions, printed quilts, mouth-blown Murano glassware and Sicilian ceramic plates for an impeccable mise en place, scented candles and lacquered wood accessories. The furnishings—from the large fabric sofas to the lacquered oak tables and the accessorized bar furniture—are available in Via Durini 23.
To Bring a Uniquely Mediterranean Lifestyle Into the World’s Most Extraordinary Homes; Dolce & Gabbana now offers with their DGCasa Brand four different deco styles to choose from: Carretto Collection: The Intricate Patterns of Carretto Siciliano. The Leopard Collection: A Strong Character, Timeless Charm and Sensual Energy. The Zebra Collection: The Dualism at the Heart of the Dolce&Gabbana DNA and Blu Mediterraneo: Blu Mediterraneo Takes the Mind on a Sensory Journey.
Each of DGCasa’s four signature prints—Mediterranean Blue, Zebra, Leo (or, leopard) and Carretto—get their own dedicated area within the stores which is shown off with its divine range of upholstery items, rugs and ceramics.
The stores itself are designed very simple and neutral in order for the DGCasa range to shine. As they say:" With the collection, we are focused on the Italian fatto a mano: the small stitch, the woven straw, the mosaics, the hand-painted ceramics. But also the lacquering, the basis of almost all the furniture, and the brass processing—incredible skills linked to a know-how.”