After two years of Covid, Italian agri-food exports show growth close to 15% compared to 2019, thus breaking through the 50 billion euro wall. Cured meats, fruit and vegetables and pasta are the top Made in Italy products which in 2021 show the greatest increase compared to the pre-pandemic period. Even the post-Brexit United Kingdom does not reduce purchases from Italy. However, the probability of this continuing trend may be impact by several factors: from geopolitical tensions to energy, transport and commodity costs which continue to remain high. In any case, Italy's performance is higher than that of our direct competitors such as France and Germany which remained below 10% (respectively + 8% and + 5%).
From the survey, it emerged first of all how the Italian food and beverage enjoys an excellent appeal: both to the Australian consumer and, above all, for the English one, the Italian ones are the most popular foreign food products there thanks in particular to their taste and their excellent quality. This perception is also attributable to the excellence of Italian food products that are exported to these countries and which are well known to consumers: in the UK, Prosecco is the king in terms of fame, followed by Parmigiano Reggiano and Prosciutto di Parma. In Australia, on the other hand, the primacy goes to Parmigiano Reggiano, followed closely by Prosecco and Chianti.