Fendi: the tribute to the Bloomsbury club with Kate Moss and Demi Moore

The Bloomsbury Set probably corresponds well with the rolling Sussex countryside but not really with that of cobbled streets in Rome, but the new book by the Italian fashion house Fendi discovers the links that these creatives had with the Eternal City. The book "The Fendi Set: From Bloomsbury to Borghese"  (published by Rizzoli Usa)spotlights the iconic landmarks of the Bloomsbury Set and Fendi. Beginning with Charleston House, Knole House, and Sissinghurst Castle in England, then traveling to the set of haute couture in Paris, the volume comes full circle at Rome’s Villa Medici and Villa Borghese. Scenes modelled by Christy Turlington, Demi Moore, Gwendoline Christie, Kate Moss, and Naomi Campbell and captured in beautiful photographs. Combined with letters, diary entries, and excerpts from Bloomsbury members, this exquisite book will appeal to aficionados of fashion, literature, and photography. Prefaced by Tilda Swinton.

Kim Jones became Creative Director of Fendi in September 2020,  marking a new era for the Italian brand. This publication examines Jones’s relationship to the legendary Bloomsbury Set: the early twentieth-century community of British writers, intellectuals, and artists, including Virginia Woolf, Duncan Grant, and Vanessa Bell, who inspired the collection and his creative process. Enriched by ethereal photographs by Nikolai von Bismarck and using refined printing techniques, memorabilia and reproductions of letters, and has the appearance of an old family album - in haute couture format. The horizontal format is reminiscent of ancient family albums. 

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