The new Emilio Pucci’s 2022 Spring/Summer collection wants us to leave immediately for Italy for our next summer holiday. We can already smell the ocean, feel the sun and salt on our skin and smell the coconut being sold on the beach - "cocco, cocco". This collection refers to the the traditional prints; and as always combines the prints with sophisticated design for their sleek summer outfits. The collection includes refreshed coiffed tops, beachy-frocks and airy dresses. The collection clearly pays tribute to the iconic fashion house Emilio Pucci, but still adopts a modern design style. Whether you match a silk scarf or their new sneakers with your existing wardrobe to create the stylish Pucci look so adored by the jet set.
The Emilio Pucci story began when Olympic skier Emilio Pucci designed an iconic ski ensemble in 1947 that grabbed the attention of his socialite friends and Harper's Bazaar USA. By 1951, he was presenting collections under his eponymous label, which grew quickly to become one of Italy’s most prestigious destinations for easy elegance. Emilio Pucci reflects the zeitgeist. It captures the spirit of the times in a dynamic, sunny, harmonious sign; in an idea of freedom that prints and colours touch with an unmistakable signature.