Lady Di's passion for Tod's

Lady Diana loved and wore the famous Tods Gommino shoes before they became trendy. There are many different moccasins, but the iconic Tod's "rubbers" or "Gomminos" are special. They are comfortable, light and very stylish. A sign of good taste, forerunner of timeless trends and above all an icon of Italian master craftmanship.  It was January 1997 when Lady Diana went to Angola: it was not a simple representative visit, but an excursion to support the British NGO The Halo Trust and the English Red Cross. The photographs testify her mission: to join the campaign against anti-personnel mines in the most affected areas of Africa. For the demining operation, Lady Diana wore a pair of very light, fine shoes that would certainly have allowed her to proceed at a soft pace.. These are the iconic Tod's moccasins, designed and created by Diego della Valle, the  President of the Tods group, to add (first of all) to the male wardrobe a shoe that could be transversal to the point of being easily worn even with chinos and jacket. 

After her divorce, many of Princess Diana's appearances were photographed of her leaving the gym and  often she was spotted wearing the Tod’s tote bag. As with everything that Princess Diana’s name was associated with, it became very popular and soon after her passing in 1997, Tod’s renamed the tote as D Bag .Diego Della Valle, the son of the company’s founder, revealed why it was such a natural decision to name the bag after Diana. "She was an incredible supporter of our products," he told the Times in an interview. Unlike many high-profile women these days who are gifted with the bags they carry in order to generate press coverage, the Princess of Wales had discovered Tod’s herself, by browsing in the shops,  "It was interesting for us because she used the D-Bag in many different situations, between official dinners or when she was in Africa," he added. Tod's has introduced an updated version of its famous D bag, a Princess Diana staple in the '90s. Dubbed the D-Styling bag, the 2019 version is just as wearable, but with modern elements.

In May 1997, Princess Diana was photographed wearing the Tod's D-Styling bag with a sporty combination of a rugby stripe sweater, white jeans, loafers, and a tennis racket to boot.

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