Fendi chooses the Stinga brothers from Sorrento to celebrate its “baguette” bag. It will be the creation of the brothers Roberto and Franco Stinga, the third generation of Sorrento inlayers, to celebrate the iconic Fendi baguette born in 1997. The Stingas, who represented Campania, were chosen by the famous international fashion house from a selection involving 20 artisans from as many Italian regions. The two brothers Roberto and Franco have been artisans for three generations, they started going to their father's shop in the 70s. He, in turn, had learned from his father that he had a shop in the historic center of Sorrento. "We have tried to maintain our disciplinary inherited from our father Aniello Stinga, in creating the objects that we offer today in our shop in via Luigi de Maio in Sorrento, preserving the artisan nature" they say preparing to transfer their art into an iconic bag that entered the "Hand in Hand" project, with which Fendi has decided to celebrate the quality and variety of Italian craftsmanship through an It Bag- one of those accessories of desires that has become a symbol of the fashion world.
The Italian maison invited twenty ateliers, representing twenty regions, to reinterpret the iconic Baguette bag created in 1997 by Silvia Venturini Fendi. Each Baguette creation bears the name of the atelier - in the case of Campania, that of the Stingo family - and a golden logo designed for the occasion: "Fendi Hand in Hand". On the occasion of the Fall-Winter 2020-2021 fashion show, the first bag of the project was presented, the result of the collaboration between the Fendi artisans and those of the Florentine laboratory Peroni: a baguette that took shape from a single piece of seamless vegetable tanned leather , prodigy of the tradition of "Florentine artistic leather". Among the workshops involved that of the Venetian masters Bevilacqua, specialists in jacquard; by Giuditta Brozzeti from Perugia, 19th century fabric weaver with looms reproducing motifs inspired by the medieval historical bestiary; by the jeweler Massimo Maria Melis of Rome: by the Abruzzese Simona Iannini, refined interpreter of the Aquila pillow.