Barilla presents Grani D'Autore, a journey through the values of pasta made with 100% Italian selected durum wheat that tells, through the language of art, the company's work for the enhancement of a quality, responsible and sustainable Italian agricultural supply chain, which involves over eight thousand farmers. The art exhibition in the Biblioteca degli Alberi (Gae Aulenti - Milan) will be accompanied by a virtual and augmented experience, which can be visited online through the Barilla website, a competition dedicated to consumers and, at the end, an experiential and immersive exhibition at the Milan Triennale. In particular, eleven Italian artists, professionals of international caliber and emerging talents, told their vision of the Barilla Durum Wheat Manifesto in unique and original illustrations, through the use of lines, shapes, symbols and colors inspired by the new pasta.
The Roman Irene Rinaldi, the Palermo Giulia Conoscenti and the Neapolitan Andrea Boatta; and again Celina Elmi from Florence, Emiliano Ponzi from Ferrara, Ale Giorgini from Vicenza and Massimiliano di Lauro from Lecce; finally, Alessandro Baronciani from Pesaro, Francesco Poroli from Milan, Elisa Seitzinger from Turin and Cristian Grossi from Parma. Each artist represented a point of the Barilla Durum Wheat Manifesto and the values behind it. To follow the news Each artist represented a point of the Barilla Durum Wheat Manifesto and the values behind it. To follow the newsbarilla.it/granidautore