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In the current pandemic environment and the impossibility of staging a fashion show, Missoni finds a new way to communicate and excite using the digital format to tell its world of color, relaxed elegance, uniqueness, comfort and femininity. A world where the boundaries between the seasons vanish and fashion reflects the most authentic lifestyle of today's women. From sporty outdoor clothes to garments with a metropolitan appeal, Missoni with its collection tells the lives of autonomous, independent personalities with a strong and distinctive style. The digital show shares the spirit of a generation that nourishes a strong desire for carefree and rediscovered sociability. Spring, summer, autumn and winter are mixed together, giving life to the new happy Missoni 2021 collection.
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Knit is the first thing you think of when you think about comfort, and that’s how Missoni started. Angela Missoni's observation: “When you go to a show, you get the look of the season. But I didn’t want to have that because this moment in time makes us understand that we are over that. We’ve been over seasons for a long time. I wanted to show the spirit of a group of girls in different moments of real life.” In the digital show, you see a group of women moving through everyday-life scenarios—business, leisure, party, and travel—the collections embraced comfort in a big way - presented with a smile.
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