Buccellati’s 2021 high jewellery collection launches at Paris Couture Week

Handcrafted openworking characterises the new collection from the Italian jewellery house. For Italian jewellery house Buccellati, rich textural detailing has become synonymous with their intricately crafted jewels. Since the brand’s inception a century ago, jewellery has been extensively hand-worked, precious metals almost resembling fabric in their voluminous and fluid forms. Buccellati is one of the world’s most renowned high jewelry houses, celebrated for its craftsmanship, design, and one- of-a-kind masterpieces. Buccellati prides itself in its use of rare stones with a strong focus on colour; a characteristic uncommon to many fine jewelry makers. Today, Buccellati jewels are admired worldwide not only for their design and genuine craftsmanship, but also for the house’s signature engraving techniques, which date back to the ancient traditions of the goldsmith’s ateliers of the Italian Renaissance.

Buccellati debuts stunning new ad campaign, first since acquired by Richemont Group. Italian heritage luxury jeweler Buccellati has launched a new advertising campaign with a series of black & white pictures, masterly directed by  British photographer and director, Josh Olins. The photos describe a day in the magic and eternal city of Rome portrayed by famous Italians, such as Beatrice Borromeo, daughter of Paola Marzotto and of Count Carlo Ferdinando Borromeo.

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